QR Codes

The wine industry has always been innovative and in today’s fast moving world you have to keep up or you will quickly fall behind in the masses!

QR Codes are the latest craze in the wine industry as more and more wine producers are adding these codes to their labels.

QR-Codes are being used world-wide to provide information to consumers in a quick, easy and accessible format. QR-Codes are an image which is printed on a product or label which can be photographed or scanned by a (smart) mobile phone and is then a quick link to a web page/mobi page, without having to type in the website address.

By placing a QR-Code (Quick Response Codes) on say a back label, a wine producer can supply much more detailed information about their wine, directly to the consumer, at the time of purchase.

If you do not have a QR or barcode reader on your mobile phone you will need to download one from your ‘Android Market’, ‘BlackBerry App-world’, ‘I Phone Store’ or similar site depending on your phone.

You then hold your phone’s camera over the square until your phone beeps.  Within a few seconds, the home page will open on your phone’s screen and you can scroll through the information on the web pages.  Hence the name Quick Response Code

Many of our local wine producers have now added these codes to their labels. Ataraxia, Creation and Hermanuspietersfontein are just a few who have taken the step in their marketing approach.